Product placement advertising

carstuff1000 · 18-09-11 13:40:21

Have you thought about product placement advertising in contributions. The odd bottle of xxxxGold beer on the coffee table, a packet of Marlboro cigarettes on a bedside cabinet or a Rolex watch on a contributers wrist. Could generate lots of extra income ! (Obviously the products would have to be adult site friendly).

viva · 19-09-11 01:38:42

Are you joking carstuff? I can't imagine anything worse than my orgasm being a vehicle for selling coke. Ugh.

viva · 19-09-11 03:30:33

I'm still upset by this post. Carstuff, I know you have a lot of ideas and you want to share them, but please learn to filter. Just try to be thoughtful. You know that many contributors value their IFM experience in a very personal way, and we are far from being models, much less corporate whores for product placement cash. The idea of product placement in IFM videos is so against the core values of this site I don't even know where to begin, and even to have it brought up, even, especially, if you are joking, makes me feel cheap. blah.

yeah. please think before you post.

carstuff1000 · 19-09-11 06:00:02

Sorry about that :-( Not meant to be offensive, but light hearted, hence the xxxxGold beer. I do try to be OK with posts, so as not to offend or be moderated or not have my posts shown at all. Most of the time my messages seem to be fine, but now and again I make judgemental errors. I will be more polite, it's just that I am different ! Great site by the way, lovely people, brilliant videos, thank you for correcting me :-]

viva · 19-09-11 06:20:07

What's important is that you try to understand why some of the things you say are offensive, and not just hope to get lucky when you post something. Based on what you know so far about the community and ideals here at IFM - and clearly you are here for more than just the videos - do you get why this idea is creepy to me?

jane_e · 19-09-11 13:26:46

As a general rule I tend not to get to excited when you post Carstuff1000, but this was a notable exception. Probably because I had actually thought about this before -- you might be onto something here.

There is a ton of free music, movies, and porn on the internet. As a result it is getting harder and harder for companies like Feck to attract and retain new subscribers. Don't quote me on this but I vaguely remember Richard saying that subscriptions are down almost 50% from their peak 3 or 4 years ago. This is a pretty big freaking deal. Especially since I'm hoping my Feckshare will add up to enough to buy this.

This means there is lots of room to get creative.

While I don't think my next video will involve downing a can of Coke (Pepsi?) before I get started. I think there is huge potential to generate new revenue streams (to buy retired steam trains) and spread the IFM love by partnering with erotic toy companies. What I envision is a toy company, say Njoy, getting a listing on the search page. So someone can click and see all the videos featuring Njoy toys. Every time someone clicks on an Njoy featured video, Njoy pays Feck $0.14 or something.

Everyone wins. Njoy reaches it's target audience for advertising, Feck makes a bit of money, and the contributors gets some more exposure.

My second, somewhat related idea is to partner with sex shops. Particularly cool ones that do workshops and cater to people sometimes marginalized in the selling of sex industry. You give the sex shop some sort of limited license to show videos, again featuring toys, so that they can use them in the store for educational purposes and to promote various toys that they sell. Feck may gain a few new subscribers and the store sells more toys. Once again seems like a win, win.

I would not have bought the Njoy toy that I did if I hadn't seen it here first....

Anyways, just ideas. I have lots more. Feck is a very interesting somewhat social enterprise with tons of opportunities to challenge how people perceive erotica while making enough money to continue to pay staff and contributors pretty darn well.

carstuff1000 · 19-09-11 20:57:37

Hi jane_e, love your excellent contributions, admire your train. The idea of product placement came to me whilst watching shannias videos in her kitchen. On the worktop for all to see is a NEC microwave. My thoughts then went to all the blockbuster movies I see at the cinema e.g. James Bond, Indiana Jones etc. All the big movie companies MGM, DreamWorks etc all do product placements. So I thought, what works for them for them, may work for Feck. The thing is you already have products in your videos anyway, free advertising for the companies, so why not try and set up some sort of agreement with adult friendly organisations. Nothing ventured nothing gained as they say. Nothing to lose, something to gain. Looking forward to your next contribution, kind regards.

viva · 20-09-11 01:56:39

Jane, I get the practicality of what you're proposing, but the whole thing kind of turns my stomach.

My approach to IFM, and the spirit in which I contribute, is about keeping artifice, camera consciousness and financial consciousness away from videos as much as possible, and as much as possible to capture pure sensuality and real emotion - while still running a business. It's a delicate thing and so far, based on what I know of contributing and being around lots of IFM production, we manage to come pretty damn close.

If you bring an NJoy toy to bed with you, I would hope that it would be in the spirit of loving that toy, not because IFM or Njoy or anybody else stands to make an extra buck. Maybe for you it could be both, but the trend would demand that we ask contributors to hold up an Njoy and say MMMM! during their contribution, because people would not naturally bring specific brand toys if we didn't get them to do it. Lots of girls use their hands when left to their own devices - so what? Those girls make less money than girls willing to advertise their favorite toys for mutual profit? Or maybe we can compromise - those girls can wear adultshop.com.au sponsored negligees, instead?

We are trying to step away from commercialized pornography as much as possible, and instead of catering to that world, let these women be themselves. It turns out, lots and lots of people really want to see them be themselves. Why spoil that for a few extra bucks here and there?

I'm all for progress.. but this idea seems cheap and banal to me.

aven frey · 20-09-11 02:26:28

http://www.youtube.com/watch?v=-E-YkAk0 … re=related

I know cigarettes are way different to njoys (though not so much different to coke) but I'd not want be on this site if it ever got paid for product placement. I'd ask to have my contributions removed and then I'd take a very long shower. I realise I might sound self riotous, idealistic and possibly hypocritical (I'd still work here, as I have a mortgage to pay and all) but the idea of something as personal as what I've contributed here being associated with this particular type of deceptive advertising makes me personally feel way creeped out.
And now a word from Bill

http://www.youtube.com/watch?v=gJOBE2Dc … re=related

http://www.youtube.com/watch?v=gDW_Hj2K0wo

aven frey · 20-09-11 02:32:35

viva wrote:

If you bring an NJoy toy to bed with you, I would hope that it would be in the spirit of loving that toy, not because IFM or Njoy or anybody else stands to make an extra buck. Maybe for you it could be both, but the trend would demand that we ask contributors to hold up an Njoy and say MMMM! during their contribution, because people would not naturally bring specific brand toys if we didn't get them to do it. Lots of girls use their hands when left to their own devices - so what? Those girls make less money than girls willing to advertise their favorite toys for mutual profit? Or maybe we can compromise - those girls can wear adultshop.com.au sponsored negligees, instead?

And what if the toy sucks and the contributor can't get off....

richard · 20-09-11 02:34:12

I would never think of you as riotous bobby. You're way too conciliatory.

viva · 20-09-11 02:48:25

Haha fantastic Bill Hicks clip. It's true about the rockstars, and everything else. The stars - they're just like us! They shop like us! They look like shit - like us! They eat sandwiches and everything falls out the end, just like us!

aven frey · 20-09-11 02:55:32

well I can't actually get down my stairs for riots at the moment. I'm in a terrible mood but Bill Hicks is somewhat soothing. Recommended y'all, for a fee ofcourse.

blissed · 20-09-11 02:57:09

I think Jane is right in that the value of the truth in the videos isn't widely appreciated. Good adult sex education and information is really hard to come by. How many almost erotically iliterate guides and articles in magazines are there on how to pleasure a "woman" as if sex was a science not an art and humanity. Here is a guide to how perhaps around a 1000 women pleasure themselves. A month here gaining a broad understanding of their experiences is just what many people need. Viva if you recount how your experiences here have enlighened you that's happened to a few punters too and I know the gynosexual porn audience is important but would you say if you hadn't met Feck you would ever have seen it? Yet it's enlightened you. Perhaps it's the ability of Feck to help enlighten and create erotic literacy that's unappreciated by everyone and especially everyome in the office because you get use to it. Seriuosly perhaps a TED talk about Feck is needed, isn't the ability to create erotic literacy an idea worth spreading?

.

Last edited by blissed (20-09-11 03:06:41)

jane_e · 20-09-11 03:23:17

blissed wrote:

Seriously perhaps a TED talk about Feck is needed, isn't the ability to create erotic literacy an idea worth spreading?

This is exactly the sort of idea I'm talking about! I love TED talks and agree with Blissed that the sort of "erotic literacy" found here at IFM needs to reach a wider audience. The Feck community is shockingly small - and getting smaller. And maybe linking videos to toy sales (or hand promotion) in an educational way isn't the exact right next step, but something has to change in order for Feck to effect peoples ideas about erotica and masturbation at a grand scale.

This community is wonderful, and I love it, and I don't want to change it. But if it's just you and me here are we really doing all we can to promote the ideals this site, the people behind it, and in front of it stand for?

I don't think we can completely dismiss the idea of reaching people in a new way just because a similar method worked for Phillip Morris. Thankfully, as far as I know, the negative side effects of watching ethical erotica are few and far between.

Viva, Bobby, I see now why Richard is terrified of every women (and probably the one man too) in the office. You people know how to rise up.

aven frey · 20-09-11 03:44:48

That clip was not about dismissing the idea of reaching people in a new way, I'm all for a TED talk, how does one go about that?
The clip is about the insipid and deceptive nature of product placement and how it fundamentally erodes any sort of honesty and dignity in both advertising and the media that it manages to weasel it's way into. It is also about clever writing and excellent movie making! It makes me laugh so. I both immensely like and despise the two characters and when that happens I know it's a good point.

It's good to know that Richard is terrified.

jane_e · 20-09-11 03:52:22

Just to add to this quickly. I guess what I imagine when I think about this idea is a women walking into a sex shop like this one, a bit nervous, a bit excited, unsure and positive about her decision to take the leap and walk inside. I imagine that women facing the huge display wall -- standing there sure she made a mistake to come inside -- being greeted gently by someone who wants to help and answer all of her questions. Instead of trying to explain the ins and out of toys and masturbating, with or without them, this helpful someone can show her a short video clip. Suddenly this nervous women, sure that the wall of toys is some sort of cruel joke, is welcomed -- just by observing-- into a community of women that she has always been a part of -- but never knew existed.

The same story could be told about a seventeen year old girl looking at Lelo's site who via a link finds herself here. Or a 86 year old grandmother of 10.

I see this idea as placing IFM "out there" rather than placing products in IFM. Maybe I should have explained that better.

viva · 20-09-11 04:12:55

I also love the idea of a TED talk, and of expanding the IFM consciousness into the world. That's why we're doing this. I don't think that introducing advertising into the integrity of the videos we make is the right way to do it. As far as expanding the business by linking up with more affiliates - that's not really for me to say. But I do know that each and every one of us who works here, and many of the contributors who have participated for ideological reasons, go into the world and bring those ideals with them every day, and that's not nothing.

As far as public sex-ed videos which embrace similar sex-positive ideals, I'm all for it too - teaming up with other companies to go viral and make it big. Just, that would be a completely separate project from IFM and I would certainly approach any contributions I made in a completely different light.

Jane, have you seen this UK site - Bish? They are an awesome resource for young people to learn sex-positivity from an early age, and they are not the only one. I would be psyched to be part of the development of something like this in Australia, and I think that's a fascinating concept project which could be pursued under the Feck umbrella - though it is delicate. One step at a time. I can't imagine that making porn targeted at adolescents would go over well - so again, we would approach a project like that in a completely different way than we would approach making a site for adults to visually experience authentic female orgasms.

viva · 20-09-11 04:41:49

Jane, what you're proposing is really cool, and definitely interesting, it's just that it's 100% public as opposed to what we do now. IFM vids are uploaded to an 'exclusive' paid member site, and we have a talented receptionist who does her best to keep torrents and leaked videos to a minimum. Richard is really on it when it comes to tracking down leaked videos and he inspires trust on that level for me.

Contributors can choose whether or not their work will be used for promotional purposes. Obviously getting naked on the internet is not a good idea if you're worried about people seeing you naked, because nothing on the web is 100% private, but there are levels and levels of publicity... the idea of my full length videos being linked to from Lelo and displayed at toy shops regionally far away from me is exciting, but ultimately too much exposure for me personally.

I'm sure there are people who would be thrilled to do that, maybe not even concerned about levels of accessibility - I don't know. I just wonder if what we do is possible on that grand of a scale. I feel like women who would be keen on that level of distribution would be professionals in the sex industry already, and possibly deserve serious contracts... more thoughts?

moldenke · 20-09-11 06:56:24

This is what I want to see on IFM (skip to 1:47):

http://www.youporn.com/watch/323999/she … 973&pos=35

Very artistic.

viva · 20-09-11 08:33:27

There's nothing really artistic about that clip, but if you want some serious athleticism, combined with some heart-wrenching artistic integrity, we should get more of THIS on IFM.

Last edited by viva (20-09-11 08:35:21)

domC · 20-09-11 08:56:23

I definitely think there are avenues Feck could pursue to raise attention (and therefore revenue) without ever needing to tread down the path of product partnerships and placements. Given the ethos of IFM is to promote "real, natural and ethical" representations of women, I would think that any attempts at product placement would obscure those aims. Viral marketing is an interesting idea and something that I imagine has the potential to work well, so long as any campaign is still linked to Feck's values and ethos. So talk about sex education (as a separate program but under the Feck banner), is interesting, because a sex education program certainly conforms to the company's values and would generate a lot of interest, but linking sex education (intended for teenagers?) with a company that otherwise provides smut is surely an unwise decision? Adult sex education is another issue entirely, though, and I think the world is still sorely lacking in adequate sex education in that regard. I like the idea of a blog written by a group of women under the Feck banner, that could serve as a sounding board for non-fiction writing about sex, including sex education, etc.

As to your video, Viva: I'm more than willing to beat up on a guy and slap him around a bit with some level of grace, dignity and panache, but I'm not sure how erotic it would be. Can we have a whole new video category on the site just for films of different IFM girls doing just that? No nudity, (maybe interesting outfits)? Does HQ have a boxing ring?

viva · 20-09-11 09:04:43

Haha Dom, are you referring to my video of the 9 year old girl wrestler? I swapped that out for the colorful little number you can click through to now. The thing about making videos like what I think you're thinking, with people who aren't actors is that, well, it's not natural and, um, it looks staged and, well.. that's not really what we do. ISM has videos of normal girls doing normal things only naked. Was that the kind of thing you meant? Or did you actually mean IFM girls, fully clothed, beating up guys (gently)? We keep a guy in the office for that, actually, you'd have to ask him if he minds being filmed.

domC · 20-09-11 09:11:32

I think sarcasm doesn't come across all that well on screen, but I was just joking on the costumed fight front and if it was ever put together, I could only see it as a joke about the kind of smut Feck doesn't shoot.

domC · 20-09-11 09:13:40

Heh, your new video looks like it would follow on from this: http://www.youtube.com/watch?v=kWl2PnAC6Jo

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